The Law Firm Marketing Minute

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The best podcast for law firm owners looking to grow their firms. 
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. 
If you get any value out of today's episode, we simply ask that you share it with a friend!

Thanks for listening! 

Best Of: Building Your Law Firm One Relationship at a Time feat. Lisandra Matos
May 8, 2025 – 28:04
Best Of: Women Changing the Face of Law feat. Molly Hough
May 7, 2025 – 31:19
Best Of: The Power of a Self-Published Lawyer feat. Joel Ankney
May 6, 2025 – 27:34
Best Of: How Lawyers Can Master YouTube feat. Jeff Hampton
May 5, 2025 – 26:13
Copywriting 101 for the Legal Marketers
May 2, 2025 – 28:33
What Part of Your Copy ACTUALLY Matters?!
May 1, 2025 – 01:31
What is Stopping Your CTAs From Converting
Apr 30, 2025 – 01:46
The Right Words Attract the Right Clients
Apr 29, 2025 – 02:56
Copywriting Isn’t Fluff – It’s Strategic Persuasion
Apr 28, 2025 – 01:50
What Makes People Click (And Clients Call)
Apr 25, 2025 – 32:19
How to Turn Common Questions Into New Business
Apr 24, 2025 – 01:35
What’s the Most Powerful Marketing of All? This Is
Apr 23, 2025 – 02:55
One Simple Website Page That Can Turn Visitors Into Clients
Apr 22, 2025 – 01:47
The Emotion That Built Empires—and Still Works in 2025
Apr 21, 2025 – 02:28
The Small Law Firm Hiring Masterclass feat. Brett Trembly
Apr 18, 2025 – 32:02
The Hire That Separates Struggling Firms from Thriving Ones
Apr 17, 2025 – 02:39
The Best Hiring Process You’ve Never Heard Of
Apr 16, 2025 – 03:38
How Your New Hires Can Become Nightmares
Apr 15, 2025 – 01:59
Hire Someone Smarter Than You. Thank Me Later.
Apr 14, 2025 – 02:33
What Law School Didn’t Teach Me About Scaling a Firm (But I Had to Learn Fast) feat. Brett Trembly
Apr 11, 2025 – 26:19
Why Every Small Firm Needs a Billing Assistant—ASAP
Apr 10, 2025 – 02:05
This Successful Lawyer Will 'Never, Ever' Make This Mistake Again
Apr 9, 2025 – 01:02
You Didn’t Build a Business—You Bought Yourself a Job
Apr 8, 2025 – 02:47
Hiring as a True Solo—What I Wish I Knew Sooner
Apr 7, 2025 – 02:36
The Substance of Facebook Ads–What Matters
Apr 4, 2025 – 33:42
Facebook Can Find Your Ideal Clients—Here’s How
Apr 3, 2025 – 01:28
How to Set Your Cost of Acquisition Like a Pro
Apr 2, 2025 – 03:16
The Anatomy of a Successful Call Me Now Campaign
Apr 1, 2025 – 02:00
3 Must-Answer Questions Before Running Facebook Ads
Mar 31, 2025 – 02:35
Facebook Ads for Beginners: What You Need to Know
Mar 28, 2025 – 23:29
Which is Right For Your Firm: Facebook or Google Ads?
Mar 27, 2025 – 02:21
Where to Advertise Your Law Firm Without Much Competition
Mar 26, 2025 – 01:19
What Worked on Facebook in 2015 (Why It Fails in 2025)
Mar 25, 2025 – 01:49
Facebook Ads Aren’t Google Ads—Here’s Why That Matters
Mar 24, 2025 – 01:08
Why People Ignore or Forget Your Law Firm – Marketing Insights
Mar 21, 2025 – 26:08
A Big Reason Why Law Firms Lose Leads Forever
Mar 20, 2025 – 01:23
How to Be Incredibly Efficient with Lead Magnets
Mar 19, 2025 – 02:20
The Marketing Psychology Behind Landing Pages That Convert
Mar 18, 2025 – 01:09
Building the Perfect Landing Page For Your Law Firm
Mar 17, 2025 – 02:33
Keeping Up With SGE – Google's SEO AI Tool
Mar 14, 2025 – 28:24
The Upside of SGE – An Opportunity for Small Law Firms
Mar 13, 2025 – 01:36
A Smarter Approach to Legal Content That Wins Clients
Mar 12, 2025 – 01:26
You’re Already Creating Good Content—Here’s How to Make It Great
Mar 11, 2025 – 02:07
The Shift Happening With Search Generation
Mar 10, 2025 – 01:23
Digital Ads for Law Firms: What Works, What Doesn’t, and How to Win
Mar 7, 2025 – 34:06
The Key to Making Digital Ads Work BETTER
Mar 6, 2025 – 01:59
The Missing Piece That Makes Your Marketing Tools Actually Work
Mar 5, 2025 – 01:35
The Honest Truth: Most Marketing Agencies Don't Do Enough of This!
Mar 4, 2025 – 01:13
Where Law Firms Go Wrong with Digital Ads
Mar 3, 2025 – 02:56
Blockbuster-Level Marketing That Captivates Your Audience
Feb 28, 2025 – 24:49

Recent Reviews

Greg Pilarowski

Love this podcast

Spotlight Branding has so many brilliant ideas, I’m constantly writing them down, saying yes I must do that, thinking what great value that provide. Thank you Spotlight! We will be contacting you very soon!!!
Catherine.M.R

Extremely helpful

I recently joined a law firm as their Marketing Director, and this podcast has been invaluable in my onboarding. They provide high value content in a reasonable time frame. I don’t have time to listen to other 45 min podcasts, so I’ve come to really rely on and look forward to catching the latest episodes here.
OmarMo93

Fantastic podcast for lawyers / law firms

Awesome podcast to listen to for marketing tips and tricks for lawyers and law firms
Daniel Danger Brian

Great content delivered fast

The best of both worlds: great content AND time-saving. Love the insights and John’s fresh takes.
mRissaj

Great resource

Love the great info and how concise it is!
StephenAGould

Great podcast!

Really appreciate the advice and concise messages. Thank you!
JTRBSC

Quick but Impactful!

This podcast does a remarkable job at giving quick branding and marketing information in the most impactful way. Law firms and small businesses can really benefit from the content being presented in a short amount of time.
MagscNC

Brilliant!

This podcast is brilliant! Whether you’re a lawyer looking to make the best return on your marketing investments, or you’re interested in diving deeper into marketing and branding in general, each episode provides impactful and easy-to-understand information! Highly recommend.
Phil KJ

Manager

I have never understood why advice has always been drawn out. You either know what you are talking about or not and these guys have been able to give me useful tips in just a few minutes. Kudos. Keep up the great work!
Matt McCune

Great show

Perfect for lawyers. Short, sweet and to the point quality marketing advice for lawyers!
AndrewBushard

Valuable for Law Firms and Other Small Businesses

I don't run a law firm, but I do run a business and I find this podcast valuable. They have created good marketing material that they produce well. This podcast holds your interest by the podcaster's delivery and content. I'm sure you will benefit the most from this podcast if you run a law firm, but anyone who does marketing can benefit from this law firm marketing podcast.
JRL2012

Great show

Appreciate it! Could be a bit longer it’s annoying to go to next podcast ever 6-8 minutes while driving.
Poiutrddgy

Smart content; perfect length

I find that many law marketing podcasts and audiobooks lose my interest after a while, which is why I continue to subscribe and look forward to these short blasts of wisdom. I highly recommend this podcast.
John Skiba

Excellent Info, Excellent Format

Marc knows his marketing and knows how to help lawyers. The format with short episodes works perfect for lawyers who are used to keeping track of every six months of their day :). Highly recommend.
J Carbary

Really great show!

Loving this podcast. Episode topics are interesting, the content is incredibly helpful, and the episode length is perfect. Keep up the great work, Marc.